maverick or saint...

The art of new ideas and business development is that we follow strict guidelines to the type of business we choose and how we conduct it according the business bible.
 
Would that not be a boring strategy when we look at the rapid change in trade and exchange globally. Crossing borders and reaching customers have become easier thanks to e-commerce, courier service, and of course digital marketing. We can target a desired audience but also segment it accordingly. Marketing has changed face, how we sell and communicate to customers and now with a global crisis on our hand our entire existence and attitude has needed slight adjustment. We are   implementing change and making this part of our daily routine.

And then I question all, would it be sticking to the norm or do I embrace a maverick attitude and find out what opportunities there are and see how I can make a difference.  I guess I choose the latter.  Inspired by this was not only the current changing conditions but a brand by the name of Future Females www.futurefemales.co .  A few weeks ago, I took part in their 2- day online seminar and listened to the established entrepreneurs who shared valuable opinions about their journeys and their success stories. 

The thought leadership was great and if you are the go-getter type like me, then you would have sniffed out the prospects and grab hold of what was being offered.
Applying such a mindset is no doubt bold and brave, but this allows us to challenge ourselves in wanting to grow and achieve. Sometimes business opportunities are not just what you can create, but about others that have created them and then tapping into their resources and applying your magic to it. 

This is not a new applied strategy of course as entrepreneurial spirit has been around since the late 1970´s and a trend that started in the US.  However an interesting study made by the Global Entrepreneurship Monitor https://www.gemconsortium.org/   showcase the research  they have conducted annually giving us insight in a worldwide report that can be found here : https://www.gemconsortium.org/report  .
 
It definitely opens up for discussion and the attitude of let us not be a Saint, but take a chance and create or collaborate.


Nina Bode